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The Most Retweeted Brands on Twitter
If there’s a Holy Grail for Twitter users, most people think it means racking up more followers than Lady Gaga. To which we say, good luck with that.
So if you can’t attract a Gaga-sized ...
How to measure your ROI of online video
It’s safe to say that having online video as part of a company’s marketing efforts is finally universally accepted.
Measuring online video Return On Investment (ROI) is not ...
8 ways PR is like parenthood 8 ways PR is like parenthood
I chose to switch careers from the fast-paced public relations agency world to higher education after I became a mom. However, two kids later, I’ve realized that being a parent is ...
20 reasons your business should not be on LinkedIn
I wrote an article last year called “10 reasons why your business should not be on LinkedIn.” I wrote the article because I was amazed part of my day-to-day job involved ...
Facebook Timeline: 5 things PR pros should know
Wednesday marked a big change for those of us who manage brand pages on Facebook. Earlier this week, I gave some tips on how brands will be able to use Facebook Timeline. Well, the ...



