If there’s a Holy Grail for Twitter users, most people think it means racking up more followers than Lady Gaga. To which we say, good luck with that. So if you can’t attract a Gaga-sized ...

It’s safe to say that having online video as part of a company’s marketing efforts is finally universally accepted.  Measuring online video Return On Investment (ROI) is not ...

I chose to switch careers from the fast-paced public relations agency world to higher education after I became a mom. However, two kids later, I’ve realized that being a parent is ...

I wrote an article last year called “10 reasons why your business should not be on LinkedIn.” I wrote the article because I was amazed part of my day-to-day job involved ...

Wednesday marked a big change for those of us who manage brand pages on Facebook. Earlier this week, I gave some tips on how brands will be able to use Facebook Timeline. Well, the ...